Planning to have your own Mobile app? – The mobile app craze that does not seem it’s going drives the question. According to study  “smart mobile users spend 89 percent of the time using mobile programs”. According to same report “worldwide mobile program revenues are expected to reach $77 Billion by 2017”. These numbers seem really promising, and it’s no surprise that customers & entrepreneurs want a part of it, to engage their clients or as a new business venture…

The speed of Access: Content onto a mobile optimized website can be accessed via a simple search, or a click on a URL, rather than an application where the user needs to first download and install the program, before accessing the information.

Search: Mobile sites are a lot easier to find via search engines, and Google provides higher ratings (and accordingly rank on the first page) to cellular optimised / friendly websites (not software).

Compatibility: When building a mobile program, at least two operating systems will be addressed; namely Android and Apple “iOS” – whereas a cellular optimized website will be compatible with any screen size or operating system. Moreover, mobile sites have a URL, making it readily incorporated into any kind of mobile advertising and marketing initiatives, i.e… SMS, QR Code, NFC… etc..

Mobile websites book-marked or can be shared as a wider reach than an application.

Shelf Life: According to numerous sources, nearly 50 percent of downloaded programs are deleted on the first day and approximately 35-40 percent of the rest of the programs are deleted within 30 days; unlike a cell site which can’t be removed from your cell phone. Please check your phone to a number of programs you use on this point on the routine basis for evidence.

Time Investment: The time (and consequently money) needed to develop an application is undoubtedly greater than a mobile site. In spite of the “template” based programs, it takes more time and money to develop, test for compatibility (and bugs), deploys into the corresponding program shop & above all advertising (pushing for downloads).